The reason is that pink represents far more than feminism. Nevertheless, there is a reason that companies like Baskin-Robbins, Dunkin’ Donuts, LG Corporation, Pepto-Bismol, T-Mobile, Haier, Lyft, Vineyard Vines, and Taco Bell have partially pink or pink logos. However, blue is in fact far more popular among women than pink, according to a poll of 1,974 men and women. That includes blue, which is regarded by many people as the male equivalent of pink. It’s true that there are fewer well-known companies with pink logos than prominent companies with logos in many other colors. If you think, though, that a pink logo is not for your company because you have - or want to have - many male customers, you are mistaken. Barbie, Cosmopolitan magazine, Johnson & Johnson, Mary Kay, and Victoria’s Secret are among the female-friendly companies with logos in pink. You’re probably not surprised to see that several prominent companies using a pink logo are trying to appeal to the female gender. No color is more associated with one gender than pink.
To read the previous articles in this series, please see the list below. This is the seventh article in our series of articles on logo color.
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